Turning Twitter novices into habitual users through a seamless onboarding experience.
Objective
Help reduce the high account abandonment rate of new Twitter users through an onboarding experience that teaches them Twitter fundamentals without leaving the platform.
Solution
Build out a library of #TwitterTips: short, in-app Tweets, GIFs and threads that are sent to new users to teach them about Twitter in an engaging, gamified way. Provide content strategy and development services to create longer form support articles to supplement the shorter, in-app Tweet content.
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SERVICES PROVIDED
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Strategy
Brand + Market Research
Brand + Market Research
Competitive Analysis
Competitive Analysis
User Research + Insghts
User Research + Insghts
Learning Needs Assessment
Learning Needs Assessment
Creative Approach
Creative Approach
Engagement Strategy
Engagement Strategy
Gamification Strategy
Gamification Strategy
Content Strategy
Content Strategy
UX Strategy
UX Strategy
Evaluation Framework
Evaluation Framework
- Brand + Market Research
- Competitive Analysis
- User Research + Insights
- Learning Needs Assessment
- Creative Approach
- Engagement Strategy
- Gamification Strategy
- Content Strategy
- UX Strategy
- Evaluation Framework
Evaluation Framework
UX Strategy
Content Strategy
Gamification Strategy
Engagement Strategy
Creative Approach
Learning Needs Assessment
User Research + Insights
Competitive Analysis
Brand + Market Research
Creative
Creative Direction
Creative Direction
Copywriting + Content Development
Copywriting + Content Development
Instructional Design
Instructional Design
Scripting + Storyboarding
Scripting + Storyboarding
Video + Photography Capture
Video + Photography Capture
Art Direction + Visual Design
Art Direction + Visual Design
Motion Graphics + Interactive Element Design
Motion Graphics + Interactive Element Design
UX/UI Design
UX/UI Design
Wireframing + Prototyping
Wireframing + Prototyping
- Brand + Market Research
- Competitive Analysis
- User Research + Insights
- Learning Needs Assessment
- Creative Approach
- Engagement Strategy
- Gamification Strategy
- Content Strategy
- UX Strategy
- Evaluation Framework
Evaluation Framework
UX Strategy
Content Strategy
Gamification Strategy
Engagement Strategy
Creative Approach
Learning Needs Assessment
User Research + Insights
Competitive Analysis
Brand + Market Research
Execution
Project Management
Project Management
Video Editing + Production
Video Editing + Production
Event Support
Event Support
Front-end Development
Front-end Development
Back-end Development
Back-end Development
QA Testing + Deployment
QA Testing + Deployment
Dopamine dispensary for the
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