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presents
The Ultimate Collection of rejected Brand Slogans
mindspaceagency.com
Cheez Whiz
The Area 51 of dairy.
KFC
Finger lickin’ good — but only if you’re into that sort of thing.
Daewoo
It sounds better in Korean.
Comcast
The #1 choice of people without any other option.
Louis Vuitton
Why buy a cheap knock-off when you can pay $2,700 for a bag everyone will assume is a cheap knock-off?
Trojan
What’s in your wallet?
Otis Elevators
Good to the last drop.
Hummer
Your compensation is showing in more ways than one.
Coca-Cola
Pairs nicely with insulin!
Lay’s
Who said you can’t charge for air?
Golden Corral
Serving comfort food to the morbidly comfortable.
UPS
What can brown break for you?
Piggly Wiggly
Because Huff n’ Puff hits a little too close to home.
Crocs
Who needs arch support when you can have ventilation?
Certs
Contains a sparkling drop of Retzoflavinoblivumorphin.
Raisin Bran
Two scoops of Precambrian-era petrified raisins.
Motel 6
We’ll leave the blacklight out for you.
LasVegas
What happens here, stays here. And on TicTok. And Twitter. And your drunk buddy’s cell phone camera. But that’s it.
Yellow Pages
Sure, but try using Google as a booster seat!
Durex
Get some.
Chuck E. Cheese
Where a kid can be a kid with childhood diabetes and a crippling gambling addiction.
McDonald’s Chicken Tenders
The 100% chicken alternative to whatever we’ve been putting in McNuggets for the last 30 years.
Delta
We don’t understand the basics of customer service, and it shows.
Cheez Whiz
Made with REAL cheez.
Virgin
Our CEO is cooler than yours.
Energizer
It keeps going and going … until it’s 3am and you don’t have a ladder.
GM
Thinking of buying a GM car? If you pay taxes, you already have.
Honda Motorcycles
You meet the nicest people on a Honda. Then they sustain a head injury and have trouble regulating emotion.
Denny’s
We’ll Grand Slam you with some diarrhea.
Gap
In every generation, we have a two-year window where we’re cool again.
JELL-O
Add whipped cream, bananas and yellow cake and you’ve got something worth eating!
Discovery Channel
The most shows with people who might die on the job, but sometimes don’t.
Gap Kids
For kids, by kids.
Apple
Think different. This one has THREE cameras.
Gillette
You know the whole “give away the razor and sell the razor blades” thing? We came up with that.
McDonald’s
Over 1 billion unsuccessful attempts at a decent adult sandwich.
Coca-Cola
Taste the feeling of tooth enamel crumbling in your mouth.
Immodium
This sh*t needs to stop.
Unisys
If you know what we do, there’s an excellent chance your imaginary girlfriend is a half-elf.
Amway
Sponsoring six generations of uncomfortable social gatherings.
Kleenex
When people are watching, use Kleenex.
Volkswagen
Hey, it’s better than Führerwagen.
Ralphs
We didn’t want to oversell ourselves with the name.
Pontiac
We had a good run.
Chevy Trucks
Runs like a rock.
HP Printers
Thanks for the idea, Gillette!
Michelob Ultra
Thirsty? No other beer is 99% water.
Hertz
Hertz puts you in the driver’s seat, wondering if you should have gotten the insurance.
Disneyland
The happiest place on earth — for about 90 seconds every hour.
Levi’s Jeans
Remember when everyone wore 501s? That was awesome.