Objective
Google is known for connecting people and ideas. Their Hangouts Meet video chat software and hardware bring people face-to-face. Jamboard, a digital whiteboard, helps them collaborate on their best ideas—from anywhere in the world.
Only one problem. People weren't using the tools to their full potential.
Google wanted to show how these two products could be used to spark creativity in the enterprise and motivate young minds in the classroom.
Solution
To help people think bigger with Meet and Jamboard, Mindspace created a Google-branded educational microsite and produced a series of inspirational use case videos.
In addition, Mindspace partnered with Google to create "Let's Jam"—a printed book full of Jamboard tips, tricks and whiteboarding best practices.
Now learners have a one-stop shop to find helpful inspiration on how Google can turn their good ideas into great ideas.
SERVICES PROVIDED
Strategy
- Brand + Market Research
- Competitive Analysis
- User Research + Insights
- Learning Needs Assessment
- Creative Approach
- Engagement Strategy
- Gamification Strategy
- Content Strategy
- UX Strategy
- Evaluation Framework
Creative
- Brand + Market Research
- Competitive Analysis
- User Research + Insights
- Learning Needs Assessment
- Creative Approach
- Engagement Strategy
- Gamification Strategy
- Content Strategy
- UX Strategy
- Evaluation Framework
Execution
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