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presents
The Ultimate Collection of rejected Brand Slogans
mindspaceagency.com
U.S. Forest Service
Only YOU can prevent forest fires. Unless you live in California.
Maybelline
Maybe she’s born with blue eyelids.
Miracle Whip
Mayonnaise lovers hate it. Mayonnaise haters think it’s just as bad. It’s a miracle we sell any.
Polaroid
Imagine seeing your picture almost instantly? Right, but on older technology?
Morton’s Steakhouse
The first time you travel on an expense account, choose Mortons.
Budweiser
This Bud’s for you; that Guinness is for me.
Lay’s
You can’t eat just one unless you just ate one entire bag of Ruffles (speaking from experience).
Activia
The real Go-gurt
Kraft Macaroni and Cheese
Using only the finest in powdered cheeses to achieve the proud distinction as “the chessiest”.
Comfort Inn
Discomfort out.
Sears
Yes, some people actually buy their clothes here.
Jack in the Box
There’s a reason why our tacos are two for a dollar.
Radio Shack
Our name says it all.
La-Z-Boy
When you’ve completely stopped trying to impress her.
Twitter
Everything that drifts through the transom of your mind is interesting ... you should definitely post it!!!
The Home Depot
You can’t do it. We won’t help.
Pop-Tarts
What ramen is to pasta, Pop-Tarts is to fruit.
Monopoly
The fun way to ruin friendships since 1935.
American Express
You can’t put the annual fee on the card. Even we don’t take American Express!
Greyhound
Leave the driving, temperature and music controls to us.
Smith Barney
We make money the old-fashioned way. We send incomprehensible quarterly statements and bury our fees on page 18.
Velcro
Helping children and old people wear shoes since 1955.
Coca-Cola
Who needs cocaine when you can slam 10 teaspoons of raw sugar?
IKEA
The meatballs are there for you IF you find your way out.
Taco Bell
Live Más. Regret even más in about two hours.
Nyquil
The isn’t-there-any-way-we-can-keep-these-kids-quiet-on-the-airplane medicine.
Circle K
Take it easy with heat lamp hot dogs.
Sure Deodorant
Only raise your hand if you are REALLY, REALLY, REALLY Sure.
Palmolive Dish Liquid
You’re definitely drinking it.
World of Warcraft
The largest network of pasty white single men who live in their grandma’s basement in the world.
OnlyFans
Because leering at your daughter’s sorority sisters from the bushes is super creepy.
Google
First, do no harm; except a touch of global voyeurism.
Sprite
Lemon-lame.
Old Spice
Smells like memories.
Merrill Lynch
We see your financial life in total ... it’s about half over.
Campbell’s Soup
M’m M’m, microscopic pieces of chicken.
Camel
I’d walk a mile for a Camel, but I can’t.
Kotex
It gives you wiiiings! Wait. That’s taken?
Southwest Airlines
Bringing the excitement and romance of bus travel to the skies.
Miracle Whip
Soybean oil, high fructose corn syrup, artificial color ... mmm, it IS a miracle.
Nike
Just do it. Or just look like you do.
Blue Cross, Blue Shield
Insuring people without pre-existing conditions for as long as the alcohol numbs our guilt.
Coors Light
The mountains turn blue in case your hands are completely numb.
Midol
Hey, at least it’s not a baby!
Ford
Built to last until approximately 124 miles after your drivetrain warranty expires.
Wheaties
The breakfast of champions who don’t understand the benefits of protein.
Lacoste
Lacostly.
Exxon
Like you’ve never spilled anything before.
Secret Deodorant
Strong enough for a man, but made for a woman, who is also as strong as a man.
Sperry
Boat shoes for the boatless.