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presents
The Ultimate Collection of rejected Brand Slogans
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7-Eleven
Oh, thank heaven for $6 milk.
Safeway
Celebrating two prices for every product: VIP and double.
Alka Seltzer
Plop, plop, fizz, fizz, urrrrrrrp!
Pampers
Priced to make you wonder how long can you go between diaper changes.
Pringles
Once you pop, you can’t stop — yeah, pretty much the same idea as Lay’s but ours rhymes.
Oscar Mayer
Disguising leftover animal parts for 75 proud years.
9 Lives Cat Food
Does it really matter what you feed them?
Coca-Cola
Taste the feeling of total mouth reconstruction.
Velcro
For more than just geriatric shoes.
Slinky
The #1 stretched and tangled toy in landfills across America!
Mentos
You weren’t actually going to drink that whole bottle of soda, right?
Skymall Magazine
Because sh*t you don’t need is irresistable at 30,000 feet.
L’oreal
Because you’re worth $9.
Dunkin’ Donuts
America moves slothfully and without purpose on Dunkin’.
eHarmony
Scientific proof that you repel the opposite sex.
Buick
The 3rd coolest option for the over-70 crowd.
Toyota Prius
Honestly, we accidentally misspelled “pious” but just decided to go with it.
Spotify
Pay us $11 a month or we’ll have someone whisper about the McDonald’s crispy chicken sandwich in your ear every 30 seconds.
Mastercard
There are some things that money can’t buy. For everything else there’s a 33% monthly interest rate.
Hummer
For people who don’t get it and want to flaunt it.
IKEA
We promise to help you find the exit if you’ll please stop screaming.
The New York Times
All the news that we agree with.
Corvette
It’s like she never even left you.
Maxwell House
Good till the last drop. Not great. Good.
Panera
4 out of 5 customers discuss arthritis during their meal.
Hostess Twinkies
Don’t ask. Just eat it.
Apple
Think different. Whoa. Not THAT different.
T.G.I. Friday’s
Come for the food. Stay for the flair!
Franzia Boxed Wine
Does the container really matter when it’s just you and the Lifetime Channel?
San Francisco Zoo
63 days without a mauling caught on video.
Jimmy Dean Sausage
Closed to factory tours since 1887.
Gerber
Yes first-time moms, of course you’re going to grow your own garden and blend fresh baby food every day. We’ll be waiting on aisle 9.
Rolls-Royce
Please stop stealing our hood ornaments.
Grey Poupon
Pardon me. Would you have any mustard with a name that sounds like the morning after you fed the dog bad shrimp?
Under Armour
Helping unathletic people look way, way less athletic than they already do.
Starbucks
For the cost to feed just 10 starving orphans, you’ll enjoy a cup of coffee every day.
RC Cola
Honestly, we’re just happy to be included in the blind taste test.
Hickory Farms
There’s no such thing as way too much sausage.
Depend
Either way, someone’s going to notice.
ARBY’S
We have the meat sweats.
Wal-Mart
Always saving you two or three cents on a $50 product. Always.
Grape Nuts
No grapes. No nuts.
Debeers Diamonds
You’ll pay for this forever.
Arm & Hammer
Because Hammer & Sickle didn’t sound right at the time.
Kool-Aid
We’re pretty much cheaper than water.
The Home Depot
It’s THE Home Depot. THE!!!
Weight Watchers
Watch yourself change your socks.
Subway
We’ve spent an unhealthy amount of money to convince you that eating an entire loaf of bread in one sitting is healthier than having a burger.
Milk
Do you have some of this milk?
Nike
Just Do It. Actually, do it ... or not. We’re really not that picky.