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presents
The Ultimate Collection of rejected Brand Slogans
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Intel
Intel inside. Also inside? A generation of pale, flabby children.
Fox News
Like a breakfast burrito — not bad when it’s fresh, but then it repeats all day long.
Instagram
Making your life look better since 2010.
Starbucks
Milkshakes, but with caffeine.
Midol
Take two of these and don’t call me for at least a week.
Budweiser
The kinda beer.
Pringles
I’ve got the fever for the flavor of reconstituted potato flakes.
Noxzema
That cool tingle means nothing.
OfficeMax
Like shopping for corrective shoes.
Lay’s Potato Chips
Those bags aren’t half full. The chips just settled.
Smucker’s
We respectfully argue that our jam is good precisely because of our funny name.
Wendy’s
Do what tastes right, but promise you’ll come back when you’re done.
Old Country Buffet
We recommend leaving your loved ones a note.
Febreeze
Making your nose believe the couch is clean since 1998.
Taco Bell
Come’on Chopped! The whole “make-multiple-meals-out-of-the-same-four-mystery-ingredients” thing was OUR idea!!!
Fresh Express Salad Kits
Now with bag-opening-and-salad-stirring monkeys for the ultra-lazy.
Facebook
Connect and share with people you barely remember.
Fancy Feast
For the cat who’s all dressed up with nowhere to go.
Best Buy
Thousands of possibilities that you can’t possibly afford right now.
ESPN
What you were watching when your wife told you to do that thing at the place or something.
eBay
Congratulations! You won the battle of wits!
Shake ’N Bake
What the #*@! was Ricky Bobby talking about?
Benedryl
Because you can’t sneeze if you’re unconscious.
Lowe’s
Improving home improvement by hiding from you in the store.
AirBnb
Normalizing sleeping in random stranger’s beds since 2008.
American Express
Don’t leave home without it. Lose your home because you didn’t.
Reader’s Digest
Your number one source of pictures of old people on rollerblades.
Dasani
Now infused with flavor-enhancing microplastic particles.
American Airlines
Now proudly charging you fees to misplace your luggage.
Kodak
100 years building a brand you no longer need.
Velveeta
The only cheese that lasts for 35 years.
Kraft
A slaughterhouse for cheese.
Olive Garden
When you’re here, your family probably gave you a gift card.
Geico
100 minutes could save you 100% on car insurance ... ok ... we’re still perfecting our business model.
Fox News
Fair and balanced non-stop DEFCON 1 alerts.
NBC
Must See TV (except Friday through Wednesday).
FedEx
When it absolutely, positively has to get there sometime next week.
Burger King
Have it your way. Unless your way isn’t on the menu.
Ross
Dross for less.
AOL
Fond memories of dial-up domination.
Chanel No. 5
If I smell this good, does my brain have to work?
WebMD
It’s definitely terminal.
Chicken of the Sea
In case you can’t comprehend tuna.
Juicy Juice
In case you didn’t know what juice was.
Pepperidge Farms
The cookie for the peckish girl trapped in all of us.
Lexus
The relentless pursuit of BMW.
Plenty of Fish
Plenty of phish.
Shake Weight
We’re either comic geniuses or ... ok. That’s the only logical explanation.
Coca-Cola
Open happiness. Close your eyes to the sugar content.
Target
Don’t wear red unless you work here.